Social Media And Events: Get The Real Profits

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In Brief:

Most marketers agree that social media is very useful for:

  • Increasing number of attendees
  • Involvement of visitors
  • Finding suppliers
  • Finding sponsors
  • Promotion of event
  • Etc.

But are they aware of the power of social media during an event? With the right usage of social media, event organizers can enhance the live experience which means:

  • More involvement of visitors during event
  • Encouraging of the discussions
  • Live streaming of tweets means reaching a potential audience of millions
  • Using hashtags, likes, etc. allows non-attendees to follow the action
  • Better customer support
  • Etc.

And are they aware of the effects after an event? Most of the times social media is only used before and during an event. But using afterwards has a lot of advantages:

  • Uploading fotos and videos on Vimeo, Instagram and Facebook encourage others to come next time to this event
  • Feedback of visitors improves the quality of your event
  • You can maintain a (Facebook) community and attract them to attend next event and ask to share content to their friends and colleagues.
  • Etc.

 

More Insight:

It’s clear. An integrated approach of social media at and after your event will boost the quality, PR, engagement and number of visitors. The trick is to do this right because people want to share and follow you, but don’t like it when it stops suddenly. To be sure, start using one social media channel to see how it works for you. And if it works, go multi-channel next time and get the full profits of social media!

Recommended Reading:

http://www.convinceandconvert.com/social-media-marketing/7-ways-to-use-social-media-to-create-buzzworthy-events/

https://socialtimes.com/5-ways-to-promote-live-events-using-social-media_b136864

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7 thoughts on “Social Media And Events: Get The Real Profits

    patricknelissen responded:
    19 March 2014 at 9:39 am

    Reblogged this on Patrick @tabluu .com.

    […] Events are Going Social. (Patrick Nelissen) […]

    […] Events are Going Social . (Patrick Nelissen) […]

    […] Events are Going Social. (Patrick Nelissen) […]

    […] Events are Going Social. (Patrick Nelissen) […]

    […] Events are Going Social. (Patrick Nelissen) […]

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