How Google Plus helps Top 1000 retailers boost click-through rates

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How Google Plus helps Top 1000 retailers boost click-through rates

Around 43% of Top 1000 retailers include the +1 button on product pages. Including ‘+1’ data in paid search ads increases click-through rates by 10-15%, according to Google. Some retailers say they’ve also noticed a lift in organic search rankings and clicks.

Around 43% of the retailers ranked in the Internet Retailer Top 500 Guide and Second 500 Guide include a +1 button on product pages, according to data fromTop500Guide.com. And 407 retailers, or 81.4% of merchants ranked in the new Internet Retailer Social Media 500, which profiles the leaders in social commerce, have a Google + page. That’s more than double the number of retailers than are on Vine (191 retailers) and Tumblr (124 retailers), according to an analysis of new social data on Top500Guide.com. 362 retailers are on Instagram.

Socially adept retailers have long known that a friend’s words carry significant influence in many a shopper’s purchasing decisions. The same goes for what’s “hot or not” at the moment among larger groups of consumers. So it follows that when a shopper is looking for an item on Google.com, seeing “+1s”—the equivalent of a Facebook Like on the search giant’s Google Plus social network—next to a link will make it more attractive to her, retailers say.

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