Every week I’ll post an easy to use and “no budget” tip to improve business. My challenge is to get my message clear in 30 seconds reading time. Please let me know if I succeeded in this!
Part 3: to pay or not to pay for Facebook… That’s the question!
Facebook is still one of the most popular social media channels. And with 1.3 billion users, you cannot ignore Facebook as a channel to reach your target group.
But, to reach your target group, it will cost you either a lot of time, or a lot of money. Facebook has made changes in their algorithm. This means that the organic reach of your published content on your brand Facebook pages dropped dramatically in the past period. Take a look at this analysis:
There are two ways to get back on track:
1.) The short way (short tail): pay for ads or pay for boost.
2.) The long way (long tail): interact with your customers and friends. Post every week a blog post, post pictures, share content, write comments on other’s Facebook pages, use Twitter, etc.
It’s all up to the budget and time of a business owner which way he wants to boost his Facebook page. The key is to find a good balance between both unless you have deep pockets and can afford buying ads and buying capacity at your online marketing agency.
In my opinion you should focus on the long term (long tail) as this is more sustainable and improves your organic reach which doesn’t cost money. In the meantime you use ads for the missing reach (traffic) of your Facebook page. But it’s very clear that you have to do something to get back on track again!
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Want to share your thoughts or experiences? Please leave a comment! I would love to hear from you!