Data is meaningless until you’re focused on the user and the bottom line

Posted on

Gigaom

A few months ago I signed up for the FDA’s email alerts about food recalls, blissfully unaware that the agency sends out anywhere from three to six of those a day for everything from tainted chicken salad with chives in Iowa to undeclared nut allergens in your cranberry juice. So far I’ve yet to see a recall that has affected me, but even if there was one I might miss it in the influx.

And anyway, who wants to track recalls of food in their email inbox? There’s really only one place where food recall data becomes useful: at the point of sale, when you are getting ready to pick up a product or perhaps as the cashier scans it at the check out. A recalled product might get flagged by the system set in place by the grocery store.

But this problem illustrates a huge opportunity looming with the…

View original post 1,123 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s