Online Marketing

Why Modern Entrepreneurs need the 64 Years old Deming Feedback Wheel

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I wrote in my article “Start Ups 2014: Generation of Entrepreneurs Without a Business Plan?” about the importance of a business plan.

In this article I want to outline the importance of checking of & feedback on business/product planson regular basis because plans are never set in stone.

I met a lot of entrepreneurs. In general they have a clear vision of the future and a good sense for possibilities and opportunities (that’s why they started their own business). Entrepreneurs are often change makers in a traditional set world.

Modern entrepreneurs need to revitalize their entrepreneurship on regular basis and add tools like PDCA (or Deming wheel*) to their toolkit if they want to keep ahead of competitors.


Quote from Deming
Quote from Deming


Testing (checking – feedback) is not a one-off. Once you’ve started this cycle pattern, it continuous in spirals. This is the power of PDCA. Using knowledge based on real feedback to improve your product/concept and start a new cycle for new products/ideas.


Why entrepreneurs don’t take the benefit of PDCA

In my opinion:

1)   Most entrepreneurs don’t take enough time to check or the results after the launch (or test) of a new product/idea
2)   Selective hearing
3)   They choose the most obvious explanation why a launch succeeded or failed
4)   In this stage entrepreneurs actually never learn.


When I ask entrepreneurs why they don’t do a proper check, I often hear:

1) I am facing to many day-to-day affairs so I don’t give myself sufficient time to do a better check for good feedback
2) I jump often to a conclusion because I think that making decisions “on the fly” is the best way to solve problems
3) Every minute counts and only large companies have the resources and time to do proper research.


But this is wrong! A proven method doesn’t cost more time than “jumping to a conclusion”. Actually a proven method saves time because it enables entrepreneurs to implement new products/ideas through focused processes. It enables entrepreneurs to make way for better improvements & innovations.



W. Edwards Deming already stated: “it’s not enough to do your best; you must know what to do, and then do your best.”

In my opinion entrepreneurs should:

–       Step 1: Write a short business/product plan so others know their vision, mission and strategy

–       Step 2: Implement this business/product plan to keep focus while executing implementation

–       Step 3: Check & ask for feedback from customers

–       Step 4: Refine business/product plan to improve results, innovate and keep ahead of competitors.

The PDCA cycle is a good start for entrepreneurs of reinventing & testing their ideas in a very simple and proven way.

I wish all entrepreneurs a lot of feedback & improvements!


Quote Ken Blanchard
Quote Blanchard

If you want more information:

–       PDCA:              

–       The W. Edwards Deming Institute:

–       PDSA worksheet:

–       Six Sigma:        

–       Kaizen:             


Note*: it’s a myth that Deming introduced the PDCA cycle. Actually Shewhart introduced the PDCA cycle and Deming used this cycle as a base for his own PDSA cycle: Plan – Do – Study – Act.


Made to stick 7: when do you start social sharing retailer?

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Social sharing retailers


This evening I was going through some studies and I found a survey about social sharing and retailers published in 2012 from Sociable Labs.

Because I was curious, I started reading and I found following:

  • Retailers will increase their benefits from social sharing by displaying socially shared content directly on their ecommerce sites
  • Offering an option to share “on-site only” will remove a major inhibitor for many consumers to share, which also provides confidence-building social proofing content for new visitors
  • Retailers will increase referral visits from social sharing by making it simple for consumers to share product discounts/deals with their friends
  • Retailers will further increase referral visits by encouraging consumers to share the reasons they decided to purchase that product. Combining these reasons with deals will increase shopper referral visits significantly


Fact: we are 2 years later and according to various LinkedIn Retail Groups and studies, retailers are still wondering HOW they can get benefits from social media.

Come on guys! I wrote in 2012 a thesis about the possibilities of a retail platform. Collaboration between retailers and consumers in an online world. At Startup Asia Singapore 2014 I attended a pitch from Bindo, they got a similar retail platform live this year. There are plenty of similar affordable possibilities.

So what’s next excuse? More papers? More surveys? More discussions? No time?

No, no, no! Just start sharing, trying, experiencing with Facebook, Instagram and Pinterest in your store and on your website. Take photos from customers, ask for their recommendations and place laptops or iPads in your store to facilitate online searching and sharing.

Because if you don’t facilitate your potential customers when they are around you, they’ll continue their search and share somewhere else. Big chance that you lost a customer!

My advice: take a look at what you’ve done yet and take your next step to start social sharing. For example: add a Twitter stream on your website and engage with your followers. You’ll see it’s fun to share & engage!

So: when do you start social sharing retailer?

I wish you a lot of happy customers!

Questions? Remarks? Comments? Please leave a comment and I’ll get in touch with you!

Google cheated ad partners, says lawsuit, but case points to dirty tricks campaign

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These articles are always interesting!


Someone claiming to be an ex-Google employee suggested in April that the company conspires to steal revenues from its partners who host Google-provided ads on their websites. Now, a prominent Seattle-based lawyer who used to work for Microsoft(s msft) is using those accusations as the basis for a nationwide class action lawsuit against Google(s goog).

If you think there may be something rotten in Denmark (or Seattle), you’re probably right. The new lawsuit over ads, along with another improbable class action filed against Google last month, suggests that someone is running what amounts to a legal smear campaign.

A conspiracy within a conspiracy

First, some details about the new lawsuit: On Tuesday, a company called Re-Post filed a class action complaint (embedded below) in San Francisco on behalf of other websites that are allegedly getting shortchanged by Google. According to Re-Post, which provides licensed news content to other websites, Google abruptly closed its AdSense account in March of 2014, keeping around $11,000 owed to Re-Post.

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How and why do Google select titles in SERP?

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Aliveom Digital Marketing Blog

Title of a Web Page

Titles are one of the major aspects considered by Google while optimizing the search results. Many questions have been aroused in the past on how Google select ‘titles’ in the search results. Two of such interesting questions were;

  1. What are the criteria Google considers while changing the ‘title’ in SERPs?  Whether schema is an influencing factor or is it headings (h1, h2…)?
  2. Why do Google show H1 tag from HTML page instead of the current Meta title or description?

Google, whenever tries to select the title of a page, it looks for a brief description of the webpage which also matches with the query. The few decisive factors Google considers are

  1. Moderately short and crisp title
  2. The title should describe the web page, moreover the website significantly
  3. It should be pertinent to the search query to an extent

Therefore, if your web’s existing HTML title goes with the above criteria…

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Intern Selection Process – Article One – SEO

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Why don’t you give it a try? Unfortunately I am not experienced enough…

Don Charisma

Search Engine Optimisation is the process whereby a website owner or webmaster makes his website more accessible and organised so that internet search engines find it easier to index and serve his(/her) pages to searchers. SEO has been adapted and added to, in layman’s terms these days it means pretty much the same thing as “Promoting”.

The first article for the selection process is on SEO. Intern applicants you have 48 hours to write the article :

Title : “How Google Search Really Works”

Length : 500 – 2000 words

Images : 1 image/infographic IF you feel it would add to your writing

Start Time : 27-Apr-2014 00:01 GMT (midnight) – please check your timezone

End Time : 29-Apr-2014 00:01 GMT (midnight)

Notes :

  1. You may change the title, but please give an explanation on why you’ve changed the title. It may be that you think that search engines will prefer one…

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The secret to viral video marketing

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Turkish Airline? Volvo? One dollar shave club? Read what makes them top 3 Viral Videos 2013.

Golden principles to remember in the age of social media networking

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A few golden principles to remember in the age of social media networking:

1. Everybody advertises changes – “How do you like my like my new hairdo?”
2. Anything new and novel is posted to Facebook (that’s why you take photos of food, don’t you?)
3. Feedback is expected from friends (as in comments & likes…)

Dive a bit deeper into this topic and find out how Tabluu take advantanges of all these rules:

Why dig deep into your pocket spending on advertising when you can do social media marketing the right way?

take a look at our website and subscribe for free!

Do feel free to write to us with your feedback, suggestions or questions to

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Tabluu Team